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Paid Ads · Social Media · Branding
R.O.I Rascals performance dashboard collage

BOLD IDEAS.
SMART STRATEGY.
ROI THAT
SLAPS.

We're not your typical marketing agency — we're your mischievous growth partners. Data-backed creativity, ads that convert, and branding that sticks.

6x ROAS ₹4.2Cr Managed 127% Growth
Let's Make Magic

WHAT WE BRING TO THE TABLE

MISCHIEF
MEASURABLE
Your A-Team, Every Day Illustration

Your A-Team, Every Day

Qualified marketers, designers, and performance nerds on tap — not just per project, per outcome.

Supercharged by AI Illustration

Supercharged by AI

We invest ₹90,000+/month in AI tools so your brand gets faster turnarounds, smarter testing, and sharper creatives.

ROAS That Actually Slaps Illustration

ROAS That Actually Slaps

Average 3×–6× ROAS across campaigns — we chase profit, not pretty dashboards.

41+ Years in the Trenches Illustration

41+ Years in the Trenches

Led by 3 founders with 41+ years combined in marketing & brand building. We've seen the hype cycles — we ship results.

Built Inside Big Rooms Illustration

Built Inside Big Rooms

We've worked with and led teams at Godiva, Domino's, MTV, BBC and more — now we bring that muscle to your brand.

We love partnering with brands who want mischief that turns into measurable results.

₹0 Cr+
Ad Spend Managed
Across Meta, Google & WhatsApp Ads
0+
Orders Driven
Through full-funnel performance strategy
0x – 6x
Avg. ROAS
Achieved across our top accounts
0+ Years
Experience
In Performance Marketing & Branding
Case study · Nook At You

From "cute wall art store"
to a money-making machine.

Nook At You sells wall art and gifts online. They were already good at making pretty things and had loyal customers. But they wanted one big thing: turn all that love into serious, steady sales.

E-commerce · Wall art · Gifting
Nook At You brand
Before R.O.I Rascals

Ads were running. Money was spent.
Sales weren't growing.

They were spending around ₹2L a month on ads, but results were flat. Some ads did okay, many didn't. People were clicking, but not enough were actually buying. It felt like they were paying rent for ads instead of making profit from them.

Flat growth curve before R.O.I Rascals
Enter R.O.I Rascals

We stopped guessing.
We built a simple, clear plan.

We cleaned up the ad account and made it easy to understand:

  • Fewer, smarter campaigns instead of lots of random ones
  • Clear hero products and collections to push
  • A steady flow of new ads every week so nothing got "stale"

In short: less chaos, more control.

Marketing strategy overview
Campaign structure
3
Core journeys vs 10+ scattered campaigns
Creative refresh
Weekly
Always-on testing vs one-off launches
Website & conversion

Then we made the website
do its job.

We redesigned the website and added custom sections that:

  • Helped people find the right art faster
  • Gave them clear size and framing choices
  • Reduced the number of people who added to cart and then dropped off

This helped cut down abandoned carts and pushed the average order value from ₹3,500 to ₹8,700 (as of Nov 2024).

AOV increase from ₹3,500 to ₹8,700
6 months later…

Same brand.
New results.

Here's what happened when marketing actually worked:

  • 6× ROAS — For every ₹1 in ads, they get ₹6 back in sales
  • ₹6L+ ad spend — Per month, because the ads started making real profit
  • 47k Instagram followers — Organic followers, not bought bots
  • Page 1 Google ranking — First page for key terms in their niche
ROAS
For every ₹1 in ads, they get ₹6 back in sales
Ad spend scaled
₹6L+
Per month, because the ads started making real profit
Instagram
47k
Organic followers, not bought bots
Google ranking
Page 1
First page for key terms in their niche
The full picture

Not just better ads.
A growth engine they can keep using.

Today, Nook At You doesn't "hope" their marketing works.

  • They know which products to scale
  • They know which ads to kill
  • They know how much they can safely spend each month

The result: more orders, bigger baskets, and a brand that keeps growing without guesswork.

"We stopped guessing with our marketing. With R.O.I Rascals, every rupee has a job — and we can see it show up in our dashboards."
— Founder, Nook At You

Complete growth system: ads to website to revenue

Meet The Rascals Behind The Chaos

Click for dirt
Ram Kumar
Ram Kumar
Chief Chaos Strategist
Click for dirt
Shivi Kumar
Shivi Kumar
Client Whisperer-in-Chief
Click for dirt
Aditi Dabral
Aditi Dabral
Head of Vibes & Visuals
Click for treats
Sultan
Sultan
Head of Purr-formance
+ Many More
EXPERIENCE THAT MATTERS

We've worked inside these rooms.

Big brands, bigger budgets, real stakes. Now we bring that firepower to yours.

Call us if you need mischief that converts.

Core Service

Paid Ads

Meta & Google engineered into predictable, scalable revenue systems.

Branding

Branding

Identities, voices, rules—and the confidence to break them when needed.

Core

Social

Scroll-stoppers built to entertain, educate, and convert on repeat.

Optimization

Web & CRO

Beautiful, fast, conversion-optimized websites that turn clicks into revenue.