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About R.O.I Rascals

Three brains.
One mildly unhinged
obsession with ROI.

We're a small, senior-led studio that's done time inside big brands and scrappy startups. No bloated teams, no mystery juniors — just the people who think, build, and optimise your growth, end to end.

41+ YEARS in marketing & brand building across agencies, in-house and founders' hats.
BIG-ROOM BRANDS Godiva, Domino's, MTV, BBC and more — now channeled into your brand.
SMALL, ON PURPOSE Fewer clients, deeper involvement, direct access to the people doing the work.
CHAOS → CLARITY We love messy marketing puzzles — and turning them into clean, repeatable systems.
R.O.I Rascals is headquartered in Chennai, working with brands across India & beyond.
The Rascals behind the curtain Illustration of the R.O.I Rascals founders at work
Founders of R.O.I Rascals
Strategy, creative & performance under one slightly chaotic roof.
Marketing icon

How We Turn Chaos Into Revenue

1
Stressed founder with messy dashboards
Panel 01

You come in with chaos

Messy dashboards, too many tabs, big goals, zero clarity. We've seen this movie a hundred times.

2
Team breaking problems down on a whiteboard
Panel 02

We break it down

We dig into your numbers, audience, and offers. Whiteboards, sticky notes, ruthless prioritisation.

3
Ads, screens and charts going up
Panel 03

We ship & iterate

Creative, campaigns, landing pages — shipped fast, tested properly, iterated weekly.

4
Happy founder celebrating with dashboard up
Panel 04

You brag, we optimise

You flex the results. We keep tuning the machine so the graphs keep climbing.

Meet our
founders
Scroll to explore

Meet The Rascals Behind The Chaos

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Ram Kumar
Ram Kumar
Chief Chaos Strategist
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Shivi Kumar
Shivi Kumar
Client Whisperer-in-Chief
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Aditi Dabral
Aditi Dabral
Head of Vibes & Visuals
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Sultan
Sultan
Head of Purr-formance

The Reviews That Actually Matter

Client reviews? Love them. But here are the real internal ratings that keep this circus running.

Aditi Dabral
Brand Director

"Knows fonts better than she knows her relatives. Has personally stopped me from choosing 17 ugly colours."

Reviewed by: Ram (Head Mischief Officer)
Shivi Kumar
Sales & Client Therapist

"Can sell a comb to a bald man. Still can't find her own charger at home."

Reviewed by: Aditi (Brand Bosslady)
Ram Kumar
Marketing Director

"Knows every ad hack on earth. Doesn't know where he kept his keys 12 mins ago."

Reviewed by: Shivi (Chief Chaos Controller)
Sultan
Vibes Department

"Sleeps on the job. Eats on the job. Sits in meetings without contributing. Still the highest-rated employee."

Reviewed by: Everyone (forced by Sultan)
Final call

Ready to make
mischief that converts?

If you’re tired of “just vibes” marketing and want a team that cares about your numbers as much as your aesthetic, we’re your people. We’ll bring the brains, you bring the ambition.

Let’s talk growth

No boring decks. Just one honest conversation about where you are and where you want to go.

Frequently asked, rarely answered like this

Questions brands keep asking us.

A tiny FAQ to help you figure out if we’re the right kind of trouble for your brand.

Are you the right mischief-makers for us?

If you want everything “safe and standard”, probably not. If you want smart experiments, honest feedback, and results over ego, then yes — we’ll get along dangerously well.

Fit check

Do you only work with massive budgets?

Nope. We love brands that are serious about growth — whether you’re at ₹1L/month or ₹50L/month. We care more about intent, clarity and runway than flex budgets.

Money talk

How fast can we start working together?

Usually within 1–2 weeks. We kick off with a deep-dive call, access to your current assets, then we map out a 90-day game plan before we touch a single ad.

Timeline

Will you steal our cat / brand / soul?

We already have Sultan running internal operations, so you’re safe on the cat front. Your brand stays yours — we just help it grow up, glow up, and stop leaving money on the table.

Sultan approved